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Leaders continually explore ways to sharpen their business edges, a process that's exhilarating and uncomfortable. Consider generative AI, for instance. Some CEOs might respond, 'Yes, take it somewhere else." However, most want to know how artificial intelligence tools can benefit their businesses. I certainly want to know, so I asked ChatGPT this: "How can you benefit my crane, crane service, and below-the-hook solutions business? Tell me in 100 words." Here's how ChatGPT responded:

Social media platforms like Facebook, lnstagram, Linkedln, Twitter, Pinterest, and YouTube offer an opportunity to learn from your customers, prospects and even competitors. Social platforms also offer you a cost-effective channel for market research, generating awareness and providing customer support.

"In the fast-paced, interconnected world of business, networking emerges not just as a skill, but as a vital tool for success. "

What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

Explore the essentials of website building for your business! This workshop will show small business owners how to make a website on their own by providing steps on how to get started and resources to help design your platform easily. In addition, gain practical insights on SEO strategies, responsive design, and customer engagement, empowering you to build a website that stands out in the digital world.

Speaker(s): Julia Devoe, SCORE Pinellas County

The only true certainty about consumer behavior is that it’s always changing. 

Join us for a FREE Speed Networking & Mixer with SCORE Mentors Utah!

We’re creating a unique and exciting networking event by combining it with a mixer. Enjoy a refreshing drink and delicious appetizers while exploring new business connections and opportunities.

Whether you're a start-up or long-time business owner, this event is a fantastic opportunity to network, build relationships and share ideas with your local business community.

Explore the realm of social media commerce, mastering the art of crafting captivating content tailored to your business niche. Discover strategic approaches to harnessing the algorithms of platforms like Facebook and Instagram to expand your reach. Whether you’re a powerhouse corporation or a solo entrepreneur, delve into tactics for creating meaningful engagements and driving sales. Join us as we unravel the secrets of social selling, equipping you to elevate your business in the digital landscape.